b2b content marketing statistics

By 04.12.2020Uncategorized

69% of B2B marketers now use a documented content marketing strategy. It might be because marketers have the idea for a great content strategy, but not the budget to support it. And for good reason: It can help build brand, authority, and awareness. (Source: Content Marketing Institute) Nonetheless, no one is a “jack of all trades.” And as some B2B marketing statistics show: 16. Turning one piece into a video is the most popular technique, shortly followed by creating a downloadable PDF or infographic: Got into the habit of writing a draft and running with the first headline that comes to mind? They’re here as. Type “B2B content marketing statistics” into your browser, and I’ll bet you’ll find a bunch of old content originally published in 2015. I'm open for projects starting from Jan 2021. To help decide on that and inform your investments and strategy it would help to have content marketing statistics and trends in the one location. It’s the second-most popular thing that if solved, would have a major impact on their content performance: Some 49% of companies outsource their content marketing because they don’t have the time, expertise or resources to manage their strategy in-house. B2B Content Marketing Statistics. Research by the Content Marketing Institute, Marketing Profs and other organizations seem to indicate that is the case with the majority of marketers in both the B2B and B2C space investing in it. It’s no surprise, really. Filed Under: B2B Content Marketing Blog, Content Marketing Tagged With: b2b. Some marketers are on the other ends of the spectrum though: 11% check their content marketing metrics several times per day, and another 11% only check-in once a month. Trailing behind are distribution, technology, and strategy–but neither come near the amount of companies outsourcing their content creation: Content might be done on an ad-hoc basis because it takes so long to create a single piece. Tools like Google Analytics, Google Search Console, and dashboard visualisation tools are the most popular technologies used by B2B organisations in 2020. Content marketing is a practical must today. Wondering how to drive more traffic to your blog? Surprisingly, 21% of B2B marketers are working without a strategy altogether. 30 B2B Content Marketing Statistics Everyone Needs to Know. It’s a great solution for generating expert-quality work without the costs of hiring an employee or team–like pensions, benefits, or health insurance. What does "correctly" mean? So, why is the content we’re producing so poor, even by our own terms? As a B2C marketer, here are the top email types you can use. As a B2B marketer, it’s incredibly important to build your relationship and nurture your leads. That could help ease the pressure you’ve got with a small budget. Isoline Comms found that 53% of B2B tech buyers think video is the most useful form of content. If done correctly. Databox polled several SEO and content marketing experts to find out their best source for finding new content ideas. 14 B2B Content Marketing statistics Will Help Marketers Reach the Next Level Longer buying processes and smaller and more specific audiences are common challenges for B2B marketers. Half of the blog posts now have more than one image in the content. Yet those who write more variations tend to get better results: There are five main stages that a customer passes through on their journey to becoming a customer. A lack of budget is the thing holding most CMOs back from creating effective content. They don’t have a plan of action, so it makes sense why they’d vote their own content quality as poor. That’s likely why 65% of B2B buyers think vendor websites are one of the most highly influential content formats. As you can see from the B2B marketing statistics below, customers don’t want more content—they want better content. Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic] by Vahe Habeshian March 3, 2020. save. If you are like most B2B marketers, you know content marketing is a must-do initiative in today’s digital marketplace. During a July 2020 survey conducted among North American marketers, it was found that 42 percent of the respondents said that they used in-person events in their content marketing campaigns. 02-06-2020. Here are eight B2B content marketing statistics from that report worth knowing. I did this once before with 100+ B2B Content Marketing Statistics for 2013 and it was well received. Copied to clipboard! A lack of budgetis the thing holding most CMOs back from creating effective content. (CMI & MarketingProfs) Content marketing ROI statistics. That could help ease the pressure you’ve got with a small budget. But surprisingly, just 33% of content marketers always use data to make decisions: Of those that do use data, the most popular metric B2B marketers use to track content performance is email engagement (in terms of opens, clicks, and downloads.). It’s the second most popular email type that B2B marketers use in their content marketing. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 State of B2B Content Consumption and Demand report, published by NetLine Corporation. The majority (40%) of B2B marketers monitor the success of their content every week, with over 25% reporting they check their metrics daily. It has the same rehashed, obvious statistics that everyone uses… But not this one. The top 3 organic (free) content distribution channels B2B marketers use are social media (91%), their organization’s website/blog (89%), and email (87%). Get access to B2B Forum Online 2021 + a year of PRO. Only 42% of B2B content marketers are actually spoke to customers to understand their needs when it came to content. It’s just “meh.”. Remember: a strong strategy is the key to success. Content Marketing Institute. Here are eight B2B content marketing statistics from that report worth knowing. Keyword analysis. More than 50% of the companies outsource their content marketing because it saves them more time to continue doing the job they can excel at. At the end of 2019, 81% of companies planned on maintaining or increasing their content marketing investment in 2020. Every six months, I remove all the old, outdated statistics and replace them with new ones. To dissect how the content marketers prevail to contact the new gatherings of people, where they are contributing their endeavours to do it, and what are they worried about the most a report has been made by CMI. These are all relevant and fresh for 2020. It might be because marketers have the idea for a great content strategy, but not the budget to support it. So, I organized them into a few different categories. How do content marketers get their content out to their audiences? Content marketing statistics like this show that just as a consumer might read blogs to find out which shampoo to buy, or which protein powder works best, a modern B2B … Freelance Writer for B2B SaaS and eCommerce. Critical B2B Content Marketing Statistics for 2020 Get Started with a Strong Content Strategy. Read these 90+ content marketing statistics showing the importance of a content strategy in today's B2B market. Visual content marketing trends and statistics. It’s not easy to find writers or strategists who know your specific industry inside out. Fully 90% of top-performing B2B content marketers put the audience's informational needs first (as opposed to focusing on salesy copy), according to the most recent B2B content marketing benchmark study from MarketingProfs and Content Marketing Institute. (Source: Content Marketing Institute) If you need to know your content marketing ROI statistics, then there’s really only one way of doing that. It’s followed by improving their promotion processes (46%) and focusing on the quality vs. quantity struggle (46%): There are some hidden gems in this statistic compilation. That’s closely followed by budget issues, struggling to find partners who understand the audience, and a lack of clear ROI: Speaking of outsourcing, the same Content Marketing Institute report found that out of all the content-related tasks a business could outsource, the vast majority (84%) is related to creation. There’s workflows you need to run through each time, starting with research and ending with promotion. Orbit Media found that the average blogger writes just 2 or 3 headlines for each piece. abasis to help improve yours. And for good reason: It can help build brand, authority, and awareness. These days, it’s getting harder to get readers to engage with content; over half of all bloggers agree. Ongoing 2020 B2B Marketing Statistics Update. They also found that some sites get 31-50% of their entire traffic from online communities like Quora, Reddit, and Growth Hackers. It shows where things went wrong, what your target audience engages with, and helps you make tweaks to improve your content’s ROI. (YouTube is the second-most popular search engine for a reason.). MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. According to Content Marketing Institute‘s 2021 report, just 43% of successful B2B marketers have a documented content marketing strategy. B2B content marketers report 56% increase in the usage of infographics, photos, charts and other image over the last four years. We already know that most marketers aren’t using their data to make content-related decisions. Without one, you could end up writing content without a clear purpose that won’t perform as you expect. The most important thing? Fewer than half of B2B marketers use those metrics to measure content performance. That’s why the most popular priority for B2B content marketing teams in 2020 is improving the quality or conversion of their audience. Click here to jump straight to the infographic. Of the average 13 pieces of content buyers reported consuming, an average of 8 came directly from the vendor, with the remaining 5 being from third-party sources. It seems like companies without an undocumented strategy are pushing poor-quality content. So, the next stat is no surprise. Blog posts with images attract 100% more clicks than posts without. So, how do you repurpose content? That’s a ton of traffic you could drive with an effective content + SEO strategy. Stay tuned, there’s more: 7. So, let’s take a look at exactly what B2B buyers want (and behave) when they’re consuming content. 18. It’s time for our annual content marketing statistics infographic! So, it probably won’t come as a surprise to see that in 2020, video is beating other types of content like blogs, interviews, and webinars. B2B Statistics on Content Marketing. The most popular? Long gone are the days of writing a blog post and watching the comments pour in. By continuing, we'll assume you agree with them. 35% of B2B marketers say their organization has 2 to 5 team members dedicated full-time to content marketing. We hope to provide an opportunity to engage in discussion and insight related to our campaigns, initiatives, and research in all facets of online marketing for B2B professionals. Now you know what type of content B2B buyers want to read, where they get their news from, and how your competitors measure their content ROI. Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 research. They’re publishing content as and when they think of it. Content marketing statistics for Images. It’s shortly followed by social media publishing tools and email marketing software. Research shows just 7% of marketing experts think their company’s content is exceptional. Keyword research trumps editorial calendars and shared documents as the number one tool used whilst creating content: Data is gold dust for any content marketer. Good news! Outsourcing content marketing means companies have a wide range of on-demand talent to produce their content. Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Statistics show 50% of the B2B marketers outsource at least one content marketing activity irrespective of size of the organization. If you’re unsure on what type of content to fill your calendar with, you’re not alone. 56% of respondents share they outsource at least one content marketing activity (Source: Content Marketing Institute) Involving outside expertise can … A well planned content marketing strategy—incorporating whitepapers, blogs, social posts, infographics, videos, etc.—is critical for reaching and leaving an impact on your target audience. Emily Byford analyzed SaaS blogs, and found each domain in the top 10% receive mores more than 104,000 organic visits each month. Eight Emerging Design Trends for 2021 [Infographic], A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast], B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response, Effective Content Types for Each Stage of the Buyer's Journey [Infographic]. It’s a great solution for generating expert-quality work without the costs of hiring an employee or team–like pensions, benefits, or health insurance. 69% of the most successful content marketers use a documented strategy. The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. And, even better: I don’t want you to scroll around, hoping to find a statistic you’re looking for. Given that rise in the value of content, it’s no surprise that content marketing is the discipline that B2B marketers plan to devote most of their time and budget to in 2020,. 11.42% of C-Suite Executives Open Content … Similarly, the report also found that bloggers who invest more time into their content get better results: Creating a new piece of content from scratch can be a time-consuming process. (B2B Content Marketing 2020 Report) 19. Some 35% say it’s their preferred method, followed by 28% voting for organic social and 11% for paid social. Content marketing has become a critical element of B2B marketing strategies. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 State of B2B Content Consumption and Demand report, published by NetLine Corporation. Another 32% have no full-time position for content marketing experts at all. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! That’s great if you creating thought leadership content. B2B Content Marketing Statistics. So here is the list updated according to the 2014 report. So, why is the content we’re producing so poor, even by our own terms? B2B Content Marketing Statistics 29. B2B Blogging and Content Marketing Statistics. Enjoying content marketing stats? If you are a B2B marketer, the content marketing B2B statistics are a bit different. According to the B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute : 43% of B2B marketers have a “documented” content marketing strategy. Bit different by Growth Badger, you’ll need to run through each time, starting with and... B2B marketer, it’s incredibly important to build your relationship and nurture your leads you’ll need to focus unpaid... 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